Why Should We Hire You?

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A potential client reached out again the other day, after I had spoken to her a year ago. She asked me why she should hire and work with me vs. any other career coach.

The question threw me, not going to lie. Because I don’t do that. I don’t sell myself and my program. I make sure I understand your career situation at a deep level. If I am convinced I can help you (and only then!) I will share with you what my coaching program looks like. And then you make a decision if you’re committed enough to do that or not.

I repeat: I will not sell you anything. More importantly, I will not go and compare myself to others. Because how can I? I don’t know what other coaches do. I mean, I know there are no coaches in the world that get the same results as my program does by quite some distance. But I don’t know in detail how they work. So how am I supposed to tell you why you should hire me over them?  

This situation reminded me of the question job applicants often get asked during interviews: “Why should we hire you over other candidates?” It’s just as silly a question, and the answer, in my book, should be similar to what I told the lady that asked me about my coaching vs others. Namely: “I don’t know, since I don’t know the other candidates. Rather than focusing on others, let’s first assess what you actually need in the team and then we can decide if I am the right match for that.”

It shows confidence and – importantly – that you want to be of service. It signals that you have the other side’s best interest in mind. It also prevents you from getting sucked into a conversation that you can’t win.

If you want the to build the confidence and competence to turn these typical interview questions into a much more productive conversation, let me know and we can talk and see if we are the right fit for one another.


The Five Simple Mindset Shifts Smart Career Women Use To Negotiate New Roles, Promotions & Salary Raises Of - On Average - 93%

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