Build the clarity, competence and confidence
to get the career and salary you deserve

Welcome to a community of corporate women kicking ass in their careers by navigating and negotiating their way to higher salaries, dream roles, and upgraded lives.

How do they do it? The WIN Way, that’s how!

I help women to get and then negotiate new job offers, promotions, and straight-up salary raises.

The average salary increase they achieve is 49.1%!

I focus on these types of negotiations because their results have a huge effect on your life. Not just in terms of doing roles that you absolutely love and at a level that you want to operate at, simply making each day in the office or working from home more fun.

Focusing on salaries for a moment: the difference between consistently negotiating and not doing so, adds up to hundreds of thousands to millions of euros more over the course of your career, thanks in part to the magic of compound interest.

If you think I am exaggerating, please calculate what difference actively negotiating your salary would mean for you. 

Whoooaah… Right? 

What would a 50% increase mean for your life? Or doubling your salary (like plenty of WINners do)? If you just need a moment to sit down and catch your breath, I get it. It can be quite a shock to realise that this small action can have such a powerful result.

But money isn’t everything, right?

Okay, so salary isn’t everything. But if you think it’s not a significant part of your job satisfaction and workplace happiness, you’re on the wrong page. You see, your salary isn’t just the number they transfer to your bank account at the end of the month. 

Your salary is also an expression of the value that your employer holds for the work that you do. Of how they view YOU.

And that means that if you are not pro-actively navigating and negotiating your career steps, speaking up about what you want and what you can do, you are missing out on respect from your employer. And as a result: on fabulous roles and assignments, 

Where would you be if you had consistently advocated for yourself from day one in your career?

If you are feeling frustrated right now, let me take your beautiful face in my hands and say slowly and clearly: it’s not your fault. We were raised differently from boys, and speaking up and asking for ourselves was not how we were supposed to act. Yet in the corporate world – that has been set up and is essentially still run by white men – that is absolutely essential. 

So let’s channel your energy into something useful…

Ready to negotiate?

I can help you get crystal clear on your career goals and earning potential, the communication skills to navigate and negotiate and the confidence to put real power behind all of this. You can then go out and apply this in the corporate world, so that you uplevel your life with a position you absolutely love, promotions you were made for, and a salary you deserve.

The opportunities, the results, and the path to get there, are all out there. I am here to make sure you can see them clearly and help you overcome any obstacles in the way so you get the results you deserve.

Are you a WINner?

You are a high-achieving professional woman bringing great value to the organisation you work for, AND… 

You are struggling. 

Not with the work itself, because you are awesome at what you do. You are struggling with being underpaid, undervalued and downright underestimated in your abilities. It’s de-moralising and frustrating and getting you into a downward spiral: the only thing lower than your salary right now is your confidence.

You should be having more impact. More fun.

This is NOT how you expected your career to go. But the thought of bringing your frustrations up with your boss or the board is crushing you. You are afraid doing so will damage your reputation and relationship with them.

As a negotiation coach, I am hyper-focused on getting you the salary you deserve and the set-up that allows you to do your best work. Most of all, though, I want you to be in a position and company you absolutely adore – I want you to be on the right seat of the right bus.

Ready to get on board?

The end of the road?

I’ve heard all the objections before, by the way…

What if asking for more money ruins my relationships with my boss or colleagues?

What if people think I’m greedy, pushy or bossy?

What if it all goes wrong and they retract the offer?

I understand your concerns, of course. But really, you’re overthinking this.

In fact, it is totally possible to negotiate in a way that doesn’t just preserve your relationships and reputation, but actively improves them, too. That’s the power of using a communication framework that delivers Every. Single. Damn. Time. (Yes, I am proud of it!)

As a woman, you probably spend your life advocating for your family, your friends and your company.

Now, it’s time for YOU.

Are you ready?

Three ways to WIN:


I coach professional women working in corporate to get the careers they crave and the salaries they so rightfully deserve.


I support companies in tapping into the power and potential of an engaged female workforce by inspiring and training them to have career-defining conversations at work.


Enjoy career navigation and negotiation advice and personal musings through my free seminar, blogs and podcast

What  clients are saying...

I walked away from a opportunity as the conditions did not serve me – they came back and matched my terms. I could not have done this without Wies and the sisterhoods’ support.


I am no longer afraid of the salary conversation, I am so excited about it!

LV - Austria

I feel like I am on TOP of the world!!

VK - Switzerland

Best investment I ever made. So much work. So worth it. Life changing.

AG - Switzerland

I believe that WIN is not a coaching program anymore, not even an alumni community. It’s a force of nature!

DS - Belgium

Career changing, for sure. But actually more like LIFE changing.

UZ - Netherlands

They offered me a 33% salary increase straight up, a 9K sign on bonus PLUS an end of year merit-based bonus that I am 99% sure I can get.

GK - Germany

I did it! They offered me the CIO position!

LA - Belgium

3 interesting job offers so far, and I know now for sure it was a good decision to resign from my job last week

DM - France

I got the promotion, and -based on my research - the salary increase should be around 52%

LL - Denmark

I successfully negotiated an 80% work-load at 100% salary. Check.

AP – Switzerland

A fat bonus is waiting for me in January!

AL - Switzerland

A 22% raise in salary. Adding this to the 15% raise I negotiated last fall, we are looking at 37% more annual income at the same company in less than a year. Wies is right – Covid Schmovid!


My parents said I should just accept the offer. Glad I didn’t listen. 36% increase once I showed them my research!

PG - Germany

78% more salary in just over a year if I include the bonus…Damn, I really did that!

SA – Netherlands

My compensation has doubled since I met Wies Bratby 1 year ago. Coincidence? I think not.


Joining the WIN program has been life-changing, there is no other way to describe it.


I was afraid to return to my old job after maternity leave. With my promotion in place and a 25% salary increase, I am now looking forward to kicking ass at work again!


75% more salary – that’s what happens when you have rock solid confidence in your abilities. Thanks, Wies Bratby, for changing my mindset and giving me the tools to achieve this. I can’t wait to get started in the new position!


60% more base salary and the bonus structure is also lookin’ good!! Will sign on Friday, then start next Monday. YESSSSSS!


I will have increased my compensation +100% since I met you!


No money can ever buy the amount of support that I get here, the good vibes, the connection. Wies Bratby, what you have created here goes beyond coaching. I cannot explain what it is, it is life changing.


They have created a new role for me! My current boss said “you must have said the right thing to the right person, because this kind of thing doesn’t happen in this company” and in my head I thought: “hell yes! It’s called WINning!”


Got my hand-crafted unicorn job, which is 180 degrees different from my core experience, in my dream company, with a 10% package increase.


I cannot believe how different my life looks now vs before the program. It’s like night and day. I feel like I am starting the second and best half of my career now. Thank you for everything!


For the first time in my life, I feel like I don’t need to fight alone. These women already feel like they are my sisters!


Taking part in this program and being supported by wonderful women, was a gamechanger. It excelled my mindset and skillset during the negotiation for a new and exciting role. I’m blown away by the results and I can very, very highly recommend to join this program.


Really a life changing program. So much more than just negotiating skills. Wies Bratby teaches you to look at yourself, find your power and be the best you!


Wies’ WIN program is transformational. […] If you’re on the fence about taking this course, please stop thinking and dive straight in. It takes hard work and it will be a big commitment but you will be so glad you did!


Wies, thank you for everything. My family’s life is better because of you and the program. My kids have a happier mom and my husband a better wife, because I am excited about my work now instead of frustrated, tired and miserable.


My confidence is soaring after the interview! They said I was by far the best candidate and they hope I want to work for them, haha!


This course has been the best investment I ever made!


I have landed my dream job with a 40% salary increase and a better title. Thank you Wies for being the angel that turned my life around!


This is your invitation...

The Five Simple Mindset Shifts Smart Career Women Use to Negotiate Promotions and Salary Raises of 49%

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