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Do you kick ass at work, but feel like (or know!) that you're not paid what you're worth? 

Do you miss out on promotions or cool projects, because you're not raising your hand and no one offers them to you spontaneously?

Do you feel like you do more than your fair share of the workload at home, and is the pressure of combining that with your high pressure job wearing you down? 

If you answered "yes" to any of the above - read on, my friend.


What you lose by not asking


Failing to ask for what we need, want and deserve is something a lot of us women have a habit of doing: research shows that only 7% of women ask for a higher salary when negotiating a new salary, versus 57% of men.

And it can lead to all kinds of unhappiness. You may miss out on amazing opportunities at work. You will certainly miss out on a lot of money: that 5% salary increase today will earn you hundreds of thousands of dollars over the course of your career (that's the beauty of compound interest, team!). And this can increase to millions of USD if you continue to negotiate every time you switch jobs.

Plus, feeling like you are doing more than your fair share at home might be frustrating today. But over time the burden of carrying this load will build up to resentment that will make both you and your partner miserable.

So not asking for what you want and need is holding you back from reaching your full potential and your happiest self. But negotiating is difficult - especially for women. 

Plenty of research shows that - generally speaking - we struggle to know when we can negotiate. And that even when we see the opportunity, we don't know how to do it well, in a way that preserves the relationship and gets us the results we are after.

Plus, even if we muster up the courage to ask for ourselves, we fear that being assertive will not be appreciated - to say it nicely...

So asking for what we need, want and deserve doesn't come naturally to most of us, and it's tricky. But fortunately there is good news: it's not that difficult to learn. There are effective tools and techniques to negotiate powerfully. And with practice we can overcome our fears and learn to confidently and effectively ask.

"I learned an invaluable new skill, that I could directly apply to so many different situations in my life. I have renegotiated my salary and asked for and got the lead in a really interesting, challenging project at work. I am so pumped!”



Negotiation Coaching

Throughout my studies and my career, I have always been passionate about negotiation. And I believe in equal opportunities for men and women.

Combining these two passions, I studied the role of gender in negotiation extensively. During my career as a lawyer and as an HR director, I also gained extensive experience in this field. And I am super excited to share everything that I know with you!

Through my coaching, you will learn how to negotiate a (big!) salary raise and working conditions that fit your lifestyle. You will also gain the confidence to speak up for yourself in other work situations and at home, ensuring greater overall happiness.

Participants gave the WIN coaching program 4.75 out of 5 stars!


Imagine being valued for what you're worth, both at work and at home. If this idea excites you, check out the different options WIN offers: