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Do you kick ass at work, but feel like your contributions aren’t fully recognized? 

Do you help others all the time, but feel uncomfortable asking for anything for yourself?

Do you do more than your fair share of the workload at home? 

And would you like a discount on that awesome bag (or better still: on that dream house), but have no idea how to get it?

If you answered "yes" to any of the above - read on, my friend.


What you lose by not asking


Failing to ask for what we need, want or deserve is something a lot of us women have a habit of doing. And it can lead to all kinds of unhappiness. You may miss out on amazing opportunities at work, such as cool assignments and promotions. You will certainly miss out on a lot of money: that 5% salary increase today will earn you hundreds of thousands of dollars over the course of your career (that's the beauty of compound interest, team!)

And feeling like you are doing more than your fair share at home might be frustrating today. But over time the burden of carrying this load will build up to resentment that will make both you and your partner miserable.

Not asking for what you want and need is holding you back from reaching your full potential and your happiest self. But negotiating is difficult - especially for women. 

Plenty of research shows that - generally speaking - we struggle to know when we can negotiate. And that even when we see the opportunity, we don't know how to do it well, in a way that preserves the relationship and gets us the results we are after.

"I learned an invaluable new skill, that I could directly apply to so many different situations in my life. I have renegotiated my salary and asked for and got the lead in a really interesting, challenging project at work. I am so pumped!”



Negotiation Coaching

Throughout my studies and my career, I have always been passionate about negotiation. And as a feminist, I believe in equal opportunities for men and women.

Combining these two passions, I studied the role of gender in negotiation extensively. During my career as a lawyer and as an HR director, I also gained extensive experience in this field. And I am super excited to share everything that I know with you!

You will learn: 

1. to recognise opportunities to negotiate (quick tip: it's much more often than you think!)

2. how to negotiate in a way that gets the results you need, whilst maintaining or even improving the relationship with your counterpart (yes, that is possible!)


8 times

more men than women choose to negotiate


USD 296,000

increase in earnings over lifetime after a 5% increase resulting from a ONE-OFF negotiation at age 30 at a USD100k job.

4.75 / 5 stars

from participants for the WIN negotiation coaching program


"Thank you for the eye-opening experience. We as women need to speak up for ourselves, no one will do it for us. From now on I will negotiate every chance I get, both at work and at home!”



Join Women In Negotiation

Imagine improving all areas of your life by learning when and how to negotiate... If this idea excites you, check out the different options Women In Negotiation offers: