Hello Tribe!

I’m Wies Bratby, and it’s literally my life’s work to empower women just like you so that they can fall (back) in love with their careers, businesses, ambitions and lives.

I want every awesome woman out there (I’m still talking about you) to share their magic with the world – and to make sure that they are recognised and rewarded properly for it, too.

Seriously, I live for this stuff.

I am obsessed with the art and science of negotiation.

I first learnt this essential life skill whilst studying at Maastricht Law School, and I’ve used and applied it every day since then as a lawyer at the top firm in my native Netherlands, negotiating big-ass contracts, and as a Global HR Director working for a global, billion-dollar organisation.

In my work, I spent years travelling around the globe, running workshops in HR, and discovering how absolutely vital it was for women from all walks of life to know about negotiation techniques – and to be able to execute these effectively for their own personal and professional gains and wellbeing.

Stop! Before anyone says it, this has nothing to do with culture, status or personality. Really. As women, we ALL struggle at some point with finding and presenting the confidence to negotiate for ourselves.

Seriously, you can work your ass off all day, but if you don’t ASK for what you want – and show that you deserve it – you will never reach your true, mind-blowing potential, or the rewards that go with it.

This is exactly why I created the WIN tribe.

I’m helping women all over the world – whether they are in corporate careers or working for themselves – create what I like to call their ‘unicorn’ job, and do work feeling valued, rewarded and motivated. I’m helping them do this so that they can pack up at at the end of each day, and go home feeling fulfilled, content, and ready to embrace their dream lifestyle (with the earnings they deserve).

Sound like a fairytale?

Okay, that’s fair enough from the outside… 

And that’s why I want you to come on inside. Come join the WIN Tribe!

My sisterhood of big-dreaming, ass-kicking women have proven it can be done, and watching them step into that self-confidence and achieve serious results is what inspires me to keep on doing what I do.

Want to show up every day with ambition, motivation and excitement for what you’re doing in the workplace – wherever that may be?

Don’t let mindset-blocks and a lack of know-how stop you from doing your thing and working your magic. You have one life – go get what you deserve from it.

Want to show up every day with motivation, excitement

and passion for what you are doing?

Don’t let mindset-blocks and a lack of know-how stop you from doing your magic and getting what you want from this one life you have.


My intensive negotiation coaching program for corporate women who want their dream career and the salary they deserve.


Tap into the potential and power of an engaged female workforce – book my inspiration sessions for your organisation or event.


Negotiation advice and personal musings on how to be women who own our worth in the corporate world.

What people are saying...

My compensation has doubled since I met Wies Bratby 1 year ago. Coincidence? I think not.


Joining the WIN program has been life-changing, there is no other way to describe it.


Joining the WIN program has been life-changing, there is no other way to describe it.


I was afraid to return to my old job after maternity leave. With my promotion in place and a 25% salary increase, I am now looking forward to kicking ass at work again!


75% more salary – that’s what happens when you have rock solid confidence in your abilities. Thanks, Wies Bratby, for changing my mindset and giving me the tools to achieve this. I can’t wait to get started in the new position!


60% more base salary and the bonus structure is also lookin’ good!! Will sign on Friday, then start next Monday. YESSSSSS!


I will have increased my compensation +100% since I met you!


No money can ever buy the amount of support that I get here, the good vibes, the connection. Wies Bratby, what you have created here goes beyond coaching. I cannot explain what it is, it is life changing.


They have created a new role for me! My current boss said “you must have said the right thing to the right person, because this kind of thing doesn’t happen in this company” and in my head I thought: “hell yes! It’s called WINning!”


Got my hand-crafted unicorn job, which is 180 degrees different from my core experience, in my dream company, with a 10% package increase.


I cannot believe how different my life looks now vs before the program. It’s like night and day. I feel like I am starting the second and best half of my career now. Thank you for everything!


For the first time in my life, I feel like I don’t need to fight alone. These women already feel like they are my sisters!


Taking part in this program and being supported by wonderful women, was a gamechanger. It excelled my mindset and skillset during the negotiation for a new and exciting role. I’m blown away by the results and I can very, very highly recommend to join this program.


Really a life changing program. So much more than just negotiating skills. Wies Bratby teaches you to look at yourself, find your power and be the best you!


Wies, you have a gift of bringing out the best in people with your program. It is your calling.


Wies’ WIN program is transformational. […] If you’re on the fence about taking this course, please stop thinking and dive straight in. It takes hard work and it will be a big commitment but you will be so glad you did!


Thanks to Wies’ tireless efforts to teach us different ways of communication/negotiation, we will set new standards for ourselves, the companies we work for.


Thank you for all the advice. I have seriously never felt more in control of my career than I did yesterday.


Wies, thank you for everything. My family’s life is better because of you and the program. My kids have a happier mom and my husband a better wife, because I am excited about my work now instead of frustrated, tired and miserable.


My confidence is soaring after the interview! They said I was by far the best candidate and they hope I want to work for them, haha!


This course has been the best investment I ever made!


I have landed my dream job with a 40% salary increase and a better title. Thank you Wies for being the angel that turned my life around!


Wies, your workshop today blew my mind. I never realised quite how important it is to take control of my career. Not just for me, but for my company and my boss.


This is your invitation

The 5 Mindset Shifts My Clients Use To Find A Job They Love AND

Double Their Salaries

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