Hi!
I’m Wies Bratby.
Hi! I’m Wies Bratby.
I am a negotiation coach, former top lawyer and HR Director at a billion-dollar company, and I am an unapologetic advocate for women getting what they want and what they are worth.
In my previous corporate roles, I often saw amazing women work twice as hard as their male counterparts, only to be “rewarded” with half the accolades, and a (much) lower salary to boot. They accepted this because they didn’t have the courage or didn’t know how to pro-actively navigate and negotiate their careers.
To unleash their potential, I have developed a communication framework based on my experience in HR and as a lawyer. “The WIN Way” – my coaching program – helps corporate women create a crystal-clear vision for their career, and then to actually get their dream role and salary. This framework has helped women all around the world change their mindsets and increase their self-belief, and given them practical, effective tools and techniques, so they can navigate and negotiate their careers powerfully.

Great negotiation isn’t magic
– it’s a skill set that anyone can learn and it will change your life!

My Story
I’m Wies Bratby, and it’s literally my life’s work to empower women – just like you – in their careers so that they can fall (back) in love with their ambitions, their work and their life.
I want every awesome woman out there (I’m still talking about you!) to be able to share their magic with the world – and get recognised and rewarded properly for it, too.
Whether you are already clear on what that dream position and salary is for you, or whether you still need to crystalise it, big career goals are best achieved through kick-ass negotiation skills. And let me tell you… I am obsessed with the art and science of negotiation. Seriously, I live for this stuff.
I first learnt this essential life skill whilst studying at Law School, and I’ve used and applied it every day since then as a lawyer at the top firm in my native Netherlands, and as a Global HR Director working for an international, billion-dollar organisation.
In that last role, I spent years travelling around the globe, running workshops in HR, and discovering how absolutely vital it was for women to know powerful career navigation and negotiation techniques, – and to be able to execute these effectively.
Before anyone says it, the results have nothing to do with culture, status or personality. As women, we ALL struggle at some point with finding and presenting the confidence to negotiate for ourselves. After all: no one teaches you this at school or university. Heck, even MBAs don’t teach you how to negotiate for yourself.
You can work your ass off all day, but if you don’t ask for what you want – and show that you deserve it – you will never reach your true, mind-blowing potential, or the rewards that go with it.
This is exactly why I created The WIN Way – my coaching program, and the WIN sisterhood.
Through this coaching program, I help women all over the world to create what I like to call their ‘unicorn’ position, and do work that makes them feel motivated and valued. I want them to start each day energised and excited about the day ahead, and leave their office every day feeling fulfilled, content, and ready to embrace their dream lifestyle (with the earnings they deserve).
Sound like a fairy-tale?
Okay, that’s fair enough from the outside…
And that’s why I want you to come on inside. Come join the WIN sisterhood! My group of big-dreaming, ass-kicking women have proven it can be done, and their inspiration and accountability will help you achieve your career goals, too.

You have only one life – go get what you deserve from it!








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WIN Team

Stephanie
Stephanie has broad experience in customer and client experience for international organizations. Originally from Germany, she calls Switzerland home. Connecting with professional women from all over the world, her ultimate goal is to help them step up and create a work-environment that is beneficial for all parties. She supports WIN’s mission to empower women, by finding their voice in their careers, because:
“If you don’t speak up for yourself and take control, no one else will.”

Sophie
Sophie has had an international corporate career that spans more than a decade, including working for one of the Big Four professional services firms, and the World Economic Forum. Empowering women to take control of their personal finances in order to close the pay and pension gap is what juices Sophie up and led her to set up her own wealth coaching business Financially Secure Mothers. It is her privilege and joy to work alongside Wies at Women In Negotiation to help more women step into their confidence, and negotiate their worth every day.
“Stepping up to ask for what you want and what you deserve may sound simple but is by no means easy – especially for women! I have a profound respect for anyone who makes this upgrade in their professional life. Here at WIN we support you, we salute you and we honour you for being the change you want to see in the world.”

Sannie
Sannie has spent two decades working as a physiotherapist for elderly people in her native Netherlands. She always loved taking care of her patients, and help them improve their quality of life. Now working with Wies and the WIN team in Client Care, she focuses on making WINners’ journeys through the program as smooth as possible.
“Life isn’t an escalator – you have to take every step yourself!”
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