I’m Wies Bratby.

I am a negotiation coach, former top lawyer and HR Director at a billion-dollar company, and I am an unapologetic advocate for women getting what they want and what they are worth.

In my previous corporate roles, I often saw amazing women work twice as hard as their male counterparts, only to be “rewarded” with half the accolades, and a (much) lower salary to boot. They accepted this because they didn’t have the courage or didn’t know how to pro-actively navigate and negotiate their careers.

To unleash their potential, I have developed a communication framework based on my experience in HR and as a lawyer. “The WIN Way” – my coaching program – helps corporate women create a crystal-clear vision for their career, and then to actually get their dream role and salary. This framework has helped women all around the world change their mindsets and increase their self-belief, and given them practical, effective tools and techniques, so they can navigate and negotiate their careers powerfully.

Great negotiation isn’t  magic

– it’s a skill set that anyone can learn and it will change your life!

My Story

I’m Wies Bratby, and it’s literally my life’s work to empower women – just like you – in their careers so that they can fall (back) in love with their ambitions, their work and their life.

I want every awesome woman out there (I’m still talking about you!) to be able to share their magic with the world – and get recognised and rewarded properly for it, too.

Whether you are already clear on what that dream position and salary is for you, or whether you still need to crystalise it, big career goals are best achieved through kick-ass negotiation skills. And let me tell you… I am obsessed with the art and science of negotiation. Seriously, I live for this stuff.

I first learnt this essential life skill whilst studying at Law School, and I’ve used and applied it every day since then as a lawyer at the top firm in my native Netherlands, and as a Global HR Director working for an international, billion-dollar organisation.

In that last role, I spent years travelling around the globe, running workshops in HR, and discovering how absolutely vital it was for women to know powerful career navigation and negotiation techniques, – and to be able to execute these effectively.

Before anyone says it, the results have nothing to do with culture, status or personality. As women, we ALL struggle at some point with finding and presenting the confidence to negotiate for ourselves. After all: no one teaches you this at school or university. Heck, even MBAs don’t teach you how to negotiate for yourself.

You can work your ass off all day, but if you don’t ask for what you want – and show that you deserve it – you will never reach your true, mind-blowing potential, or the rewards that go with it.

This is exactly why I created The WIN Way – my coaching program, and the WIN sisterhood.

Through this coaching program, I help women all over the world to create what I like to call their ‘unicorn’ position, and do work that makes them feel motivated and valued. I want them to start each day energised and excited about the day ahead, and leave their office every day feeling fulfilled, content, and ready to embrace their dream lifestyle (with the earnings they deserve).

Sound like a fairy-tale?

Okay, that’s fair enough from the outside… 

And that’s why I want you to come on inside. Come join the WIN sisterhood! My group of big-dreaming, ass-kicking women have proven it can be done, and their inspiration and accountability will help you achieve your career goals, too.

You have only one life – go get what you deserve from it!

Want  to show up every day with motivation, excitement and passion for what you are doing?

Schedule Your Free Coaching Call With Our Team

WIN  Team


Stephanie has broad experience in customer and client experience for international organizations. Originally from Germany, she calls Switzerland home. Connecting with professional women from all over the world, her ultimate goal is to help them step up and create a work-environment that is beneficial for all parties. She supports WIN’s mission to empower women, by finding their voice in their careers, because: 

“If you don’t speak up for yourself and take control, no one else will.”


Sophie has had an international corporate career that spans more than a decade, including working for one of the Big Four professional services firms, and the World Economic Forum. Empowering women to take control of their personal finances in order to close the pay and pension gap is what juices Sophie up and led her to set up her own wealth coaching business Financially Secure Mothers. It is her privilege and joy to work alongside Wies at Women In Negotiation to help more women step into their confidence, and negotiate their worth every day. 

“Stepping up to ask for what you want and what you deserve may sound simple but is by no means easy – especially for women! I have a profound respect for anyone who makes this upgrade in their professional life. Here at WIN we support you, we salute you and we honour you for being the change you want to see in the world.”


Sannie has spent two decades working as a physiotherapist for elderly people in her native Netherlands. She always loved taking care of her patients, and help them improve their quality of life. Now working with Wies and the WIN team in Client Care, she focuses on making WINners’ journeys through the program as smooth as possible.

“Life isn’t an escalator – you have to take every step yourself!”

What  clients are saying...

I walked away from a opportunity as the conditions did not serve me – they came back and matched my terms. I could not have done this without Wies and the sisterhoods’ support.


I am no longer afraid of the salary conversation, I am so excited about it!

LV - Austria

I feel like I am on TOP of the world!!

VK - Switzerland

Best investment I ever made. So much work. So worth it. Life changing.

AG - Switzerland

I believe that WIN is not a coaching program anymore, not even an alumni community. It’s a force of nature!

DS - Belgium

Career changing, for sure. But actually more like LIFE changing.

UZ - Netherlands

They offered me a 33% salary increase straight up, a 9K sign on bonus PLUS an end of year merit-based bonus that I am 99% sure I can get.

GK - Germany

I did it! They offered me the CIO position!

LA - Belgium

3 interesting job offers so far, and I know now for sure it was a good decision to resign from my job last week

DM - France

I got the promotion, and -based on my research - the salary increase should be around 52%

LL - Denmark

I successfully negotiated an 80% work-load at 100% salary. Check.

AP – Switzerland

A fat bonus is waiting for me in January!

AL - Switzerland

A 22% raise in salary. Adding this to the 15% raise I negotiated last fall, we are looking at 37% more annual income at the same company in less than a year. Wies is right – Covid Schmovid!


My parents said I should just accept the offer. Glad I didn’t listen. 36% increase once I showed them my research!

PG - Germany

78% more salary in just over a year if I include the bonus…Damn, I really did that!

SA – Netherlands

My compensation has doubled since I met Wies Bratby 1 year ago. Coincidence? I think not.


Joining the WIN program has been life-changing, there is no other way to describe it.


I was afraid to return to my old job after maternity leave. With my promotion in place and a 25% salary increase, I am now looking forward to kicking ass at work again!


75% more salary – that’s what happens when you have rock solid confidence in your abilities. Thanks, Wies Bratby, for changing my mindset and giving me the tools to achieve this. I can’t wait to get started in the new position!


60% more base salary and the bonus structure is also lookin’ good!! Will sign on Friday, then start next Monday. YESSSSSS!


I will have increased my compensation +100% since I met you!


No money can ever buy the amount of support that I get here, the good vibes, the connection. Wies Bratby, what you have created here goes beyond coaching. I cannot explain what it is, it is life changing.


They have created a new role for me! My current boss said “you must have said the right thing to the right person, because this kind of thing doesn’t happen in this company” and in my head I thought: “hell yes! It’s called WINning!”


Got my hand-crafted unicorn job, which is 180 degrees different from my core experience, in my dream company, with a 10% package increase.


I cannot believe how different my life looks now vs before the program. It’s like night and day. I feel like I am starting the second and best half of my career now. Thank you for everything!


For the first time in my life, I feel like I don’t need to fight alone. These women already feel like they are my sisters!


Taking part in this program and being supported by wonderful women, was a gamechanger. It excelled my mindset and skillset during the negotiation for a new and exciting role. I’m blown away by the results and I can very, very highly recommend to join this program.


Really a life changing program. So much more than just negotiating skills. Wies Bratby teaches you to look at yourself, find your power and be the best you!


Wies’ WIN program is transformational. […] If you’re on the fence about taking this course, please stop thinking and dive straight in. It takes hard work and it will be a big commitment but you will be so glad you did!


Wies, thank you for everything. My family’s life is better because of you and the program. My kids have a happier mom and my husband a better wife, because I am excited about my work now instead of frustrated, tired and miserable.


My confidence is soaring after the interview! They said I was by far the best candidate and they hope I want to work for them, haha!


This course has been the best investment I ever made!


I have landed my dream job with a 40% salary increase and a better title. Thank you Wies for being the angel that turned my life around!


This is your invitation...

The Five Simple Mindset Shifts Smart Career Women Use to Negotiate Promotions and Salary Raises of 49%

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